The same dynamic could drive mixed reality eyewear, for without these devices, users will be blind to a wealth of information and experiences throughout our world. Smartphone adoption was driven by users who felt they were increasingly missing out on useful content. Is this possible? As context, the iPhone was launched in 2007, and within six years, the number of shipping smartphones overtook flip phones despite the significantly higher cost. Assuming that stylish, lightweight glasses are launched to consumers in 2025, this would mean widespread adoption over the following five years. In fact, we believe mixed reality eyewear could rival the mobile phone by 2030 as the tool for accessing our digital lives. And two weeks ago, it was reported that Meta is in licensing discussions with Magic Leap to accelerate their efforts to bring next-gen mixed reality devices to market. And just last month, Google announced Geospatial Creator, an impressive tool for creating mixed reality content. And yes, I am confident that smaller and lower-cost glasses will follow, not just from Apple but from many of the largest companies in the world.Įarlier this year, Google, Samsung Electronics and Qualcomm announced a partnership to create a mixed-reality platform built on Android. Apple’s goal, I assume, is to open the door to our augmented future and seed developers with quality hardware so they can prepare for consumer devices that follow. Of course, these early devices will be too expensive and bulky for widespread use by the general public, but that’s not the point. With the added power of #generative #AI, the physical world will quickly become a magical place filled with creative, artistic and informative content that materializes everywhere we go. Cocoons fitover sunglasses are the world’s leading brand of optical-grade sunglasses designed to be worn over prescription eyewear. That’s the goal of mixed reality: To unleash virtual experiences that are merged with our real surroundings, embellishing and enhancing our daily life. In fact, we predict that June 5, 2023, will go down in history as the first day of our #augmented future - a time when the boundaries between the real world and the digital world start to evaporate from our lives. "Today is the day Apple is expected to unveil its long-awaited mixed reality headset, a product rumored to be called the “Reality Pro” and certain to set the standard for immersive experiences.
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